Every time I visit Japan, I stay here for it's convenient location near a JR Yamanote line station within a few stations of Shinjuku/Shibuya and Ikebukuro, proximity to shopping (literally 1 minute walking distance to Don Quijote next door), and decent price. The rooms are always clean, the service is excellent, and the check-in/check-out process is quick and easy. I appreciate being able to adjust the thermostat for air conditioning purposes (some hotels in Japan do not allow for this). I also appreciate the presence of a refridgerator in case you need to place items that you want to save for the next day. Also, the bathrooms are clean equipped with a bidet toilet and strong water shower (I always feel super clean after showing here!). Overall, I highly recommend staying here for first time visitors along with repeat visitors primarily due to its location, price, cleanliness, safety, and dining options nearby. There are all 4 convenience stores (7 Eleven, Lawson, Family Mart, and NewDays) all within a 2-3 minute walk from the hotel. Always highly recommend this place! I almost don't want to tell anyone about it to keep it a best kept secret for where to stay in Tokyo.