The room: We had a cabana on the beach which we reserved for a great deal at the time, maybe $150 a night. Great for the price, would not pay above that for this room as it was bare bones, tiny, no A/C, no dresser, no chairs, no hooks to hang towels or wet clothes (you know, things you pay extra for). You really don't need those things in Tulum anyway so we were completely content, just wouldn't go back if the price were higher. We could hear traffic from the street but it wasn't bothersome and never woke us, I imagine the rooms closer to the street would be obnoxious noise wise. Either way, bring earplugs. The birds start screaming at dawn (not bad because sunrise in Tulum is beautiful).
Restaurant: Good food, we ate most meals here as we were too lazy to head out (aside from Chencho's down the street which is great affordable, authentic food). Their restaurant offers enough variety so you can eat there multiple times without getting bored. They do have rotating chef's though so I can only hope they're all great. They also had live bands or DJ's every night until 10:00 so you could easily make dinner last hours if you felt like lounging. Also, breakfast overlooking the ocean was an amazing way to wake up every morning.
Beach: Water was beautiful, occasional waves but not overwhelming. Unfortunately, there were some random rocks out in the water that we kept hitting our toes on. I didn't encounter the rock issue at other beaches in Tulum but that may just be coincidence. There were plenty of palapas to go around, I rarely saw people having to lay directly on the sand.
Tip: Ask the front desk for a cooler and some ice so you can BYOB to the beach!
Would def stay here again, but will be looking for other hotels on our next trip just to see what else is out there. If you're looking to be pampered, this is not your hotel. If you're up for a little rustic, you've found a home.