Too expensive for what it offers. There is nothing special to charge such a high rate. The location is good, but the beach service such as the umbrella and chair are not included in such high rate, and it is not clearly stated anywhere. Breakfast is included, but you need to pay extra for a fresh orange juice when you are paying a rate of more than U$300/night. Not reasonable.
The highlight is the service at the hotel bar, and the overall cleanliness of the hotel.
The service at the front desk not the best, specially when the guy is the one talking to you. I forgot the name.
The location is good, but you absolutely need a car since it is isolated from everything.